Scott Winterroth

Category Archives: Online Marketing

Domain names are like cars; the good ones cost a lot.

Investing in domain names is sort of like collecting vintage cars.  Short domain names are the most desirable and a brandable 4-letter domain such as “rich.com” is the Rolls Royce of the domaining industry.  They’re easy to remember and short enough to type into a mobile phone’s web browser.  They also come with sort of a status… Continue Reading

All odds are against your blog’s survival

All odds are against your blog’s survival

I was pleasantly distracted by an interesting presentation from WordCamp Israel. Automattic (WordPress.com) data scientist Boris Gorelik shared his findings on blogger attrition rates compared with social engagement. Gorelik’s research findings focused on the survival rate of wordpress.com bloggers after one year. He combed WordPress.com blogs that had at least one post and received at least one… Continue Reading

Google killed the popup star

The World Wide Web turned 25 years old on Tuesday and since almost the beginning we have been inundated with many types of obtrusive marketing pop ups, unders, drop downs and more. On the same day as the web’s anniversary, the megalord decider of the modern internet – Google – made an announcement on their Webmasters Blog outlining they… Continue Reading

I won’t write this post in 2020

Online video is here to say and if you think about why it makes perfect sense. Smartphones and mobile broadband paved the way for live streaming of almost anything, anywhere. In fact, I should stop writing this and whip out my phone to record my thoughts with Facebook Live. The video post will likely reach… Continue Reading

Adwords Pay-Per-Click vs. SEO

I field a lot of questions about search engine optimization aka SEO.  Everyone is looking to get better search results in Google and is willing to do whatever it takes to do it.  I will say there are things one can do to optimize their website to assist search engines to better index content. Unfortunately,… Continue Reading

Rapido Event with IABC Chicago

  I had the honor to speak with 8 very distinguished communication professionals at the IABC Chicago Rapido: Communication Game Changers event held at the AKA Media Inc offices.  Thank you Jim O’Reilly! The format was amazing, 9 presenters and they all had 5 minutes to share their idea in a “rapid fire” format. Really… Continue Reading

Marketing when the going gets good!

Marketing when the going gets good!

When the fish are biting, go all in. That’s my motto when it comes to marketing a service-based business on the web. I get a lot of business owners who come to me when things are “slow”. Maybe they have a typical annual uptick such as a tax season, a holiday rush or seasonal work.… Continue Reading

#SMCChicago Recap – February 2016

#SMCChicago Recap – February 2016

  It’s been a few years since I’ve dropped into our local Social Media Club meetings and I have to say I was glad to be back.  Saw a few familiar faces last night and met a handful of some really high-quality social pros.  The event was held at 1871, a startup coworking space that… Continue Reading

How Periscope and other instant video streaming services could change the shape of press conferences and events.

Within the first 10 days of its public launch, Periscope, a live streaming mobile app reached one million users. In the world of social media, a million users – while a strong start for a new service – is still a relatively small user base compared to Twitter with 300 million users. This early-stage user adoption… Continue Reading

How to Attempt to Infiltrate a Saturated Search Term

Like a 16-year-old eyeing a new car, business owners often get caught up trying to rank in one particular search rather than optimizing for a bigger picture strategy. Even as SEO consultants, there are times you just want to dive in and go for the gold of a top-level search. Getting your website to rank… Continue Reading