Scott Winterroth

Category Archives: Social Media Marketing

Managing trust; how gatekeepers faded into influencers. 

Managing trust; how gatekeepers faded into influencers. 

On October 13, I had the honor to guest lecture at Northern Illinois University as part of the annual Dr. Albert Walker lecture series. I didn’t have the opportunity to learn directly from Dr. Walker because our paths wouldn’t quite cross but his legacy within the department would impact me very much. Dr. Walker established… Continue Reading

My favorite social media platform is…

My favorite social media platform is…

I was invited to attend the Chicago Industry Xchange conference held in collaboration between the various local meetings and events professional chapters.  Great event held in the Grand Ballroom at Navy Pier.    The programming focus was on technology and social media with a keynote presentation lead by Phillipe Cesson. Followed by a panel discussion… Continue Reading

I won’t write this post in 2020

Online video is here to say and if you think about why it makes perfect sense. Smartphones and mobile broadband paved the way for live streaming of almost anything, anywhere. In fact, I should stop writing this and whip out my phone to record my thoughts with Facebook Live. The video post will likely reach… Continue Reading

#SMCChicago Recap – February 2016

#SMCChicago Recap – February 2016

  It’s been a few years since I’ve dropped into our local Social Media Club meetings and I have to say I was glad to be back.  Saw a few familiar faces last night and met a handful of some really high-quality social pros.  The event was held at 1871, a startup coworking space that… Continue Reading