Scott Winterroth

Category Archives: Public Relations

Managing trust; how gatekeepers faded into influencers. 

Managing trust; how gatekeepers faded into influencers. 

On October 13, I had the honor to guest lecture at Northern Illinois University as part of the annual Dr. Albert Walker lecture series. I didn’t have the opportunity to learn directly from Dr. Walker because our paths wouldn’t quite cross but his legacy within the department would impact me very much. Dr. Walker established… Continue Reading

How Periscope and other instant video streaming services could change the shape of press conferences and events.

Within the first 10 days of its public launch, Periscope, a live streaming mobile app reached one million users. In the world of social media, a million users – while a strong start for a new service – is still a relatively small user base compared to Twitter with 300 million users. This early-stage user adoption… Continue Reading

I’m presenting on SEO for PR!

I’m very pleased to announce that I will be presenting to the PRSA Suburban Chicago Chapter on search engine optimization tactics. For more information, and to register, please visit   Here’s the SEO for PR  course description: Psst… I’ve got a good secret. (Public Relations Pros already make great search engine marketers and at my… Continue Reading

Ways for PR to learn SEO

A good way or a PR pro to think of SEO is a lot like the ad equivalency measurement. Remember, when you use to measure the columns of a story and compare it to the cost of advertising to see what essentially the value of your placement was? Yeah, I’m not advocating for AVE’s but you… Continue Reading