Scott Winterroth
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March 2017

WordPress Information Session

March 25 @ 11:00 am - 12:30 pm
IL,

Join us for a free WordPress Workshop. tMeet our WordPress Instructor Team tLearn about the real difference between WordPress.com and Wordpress.org tBuild a strategic learning plan for tackling your next blog or website tGain confidence with WordPress terminology tLearn about our WordPress workshop series and community events WordPress works. We’ll show you how effective it is for your blog or website. Learn about our full WordPress track. Where: t180 N. Upper Wacker Drive tAccessible from CTA, METRA Stations tUse SpotHero…

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Launching Your WordPress Blog or Website

March 29 @ 6:00 pm - 8:00 pm
IL,

Prepare your website and blog for launch! Review marketing tactics for driving visitors to your site and examine the tools for measuring your performance. Content Academy's Launching Your Blog or Website workshop takes you through the Digital Acquisition Cycle. We give you our ten plus years of experience. What works and what doesn't work. All the tools are available, but how and when do you include them. In this workshop we’ll show you: tHow to incorporate your website into a…

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April 2017

Content Academy Information Session

April 5 @ 6:00 pm - 7:00 pm
2 N LaSalle St, Chicago, IL, 60602,

Join us to learn about everything Content Academy has to offer and if it's a right fit for you!

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Content Strategy: Planning the Right Content for Your Audience

April 11 @ 6:00 pm - 8:00 pm
2 N LaSalle St, Chicago, IL, 60602,

Your content is the key element for reaching, connecting with and growing your audience. It’s crucial to understand your audience’s needs and your business goals before developing content that provides value in an entertaining and delightful manner so they’ll keep coming back for more. Content Academy’s Content Strategy: Planning the Right Content For Your Audience in-person workshop will teach you how to define your content goals, develop unforgettable content and determine how to best reach your audience. Stand out from…

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Starting Your Blog: How to Find Your Voice

April 13 @ 6:00 pm - 8:00 pm
2 N LaSalle St, Chicago, IL, 60602,

Starting a blog is a great way to share your passions and expertise with a message tailored specifically for your ideal audience. Blogging can help you reach and grow your audience, build awareness for your products and services, or share your stories with the world. The main challenges new bloggers face are knowing how to start, what to say and how to say it so your audience will follow your blog and find value in your posts. Content Academy's Starting…

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SEO: Optimizing Content to Improve Findability

April 18 @ 6:00 pm - 8:00 pm
2 N LaSalle St, Chicago, IL, 60602,

You've spent time and money on a website but you aren't reaching your audience or making sales. Search engine optimization can help you attract your audience and bring the right people to your site time and time again. Content Academy’s SEO: Optimizing Content to Improve Findability in-person workshop will explain what search engines look for to rank your website high in their search results and how to create optimized content without sacrificing user experience. You’ll learn to research potential keywords,…

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WordPress Preflight

April 19 @ 6:00 pm - 8:00 pm
IL,

So you need a website and you've heard about this thing called WordPress… Now what? WordPress is the dominant player in the web building space, and gives you a fantastic platform for building a website and blog. Content Academy's WordPress Preflight in-person workshop will introduce you to setting up a WordPress website for the first time. Get up to speed as we explore how WordPress became the #1 open-source program for publishing content to the web. In this workshop we…

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Website Structure: How to Present Your Content

April 20 @ 6:00 pm - 8:00 pm
2 N LaSalle St, Chicago, IL, 60602,

The structure and presentation of your blog's content is crucial to developing a pleasant experience for your audience. Content Academy's Website Structure: How to Present Your Content in-person workshop will teach you to use site structure to create the best user experience for your audience by organizing your content, using appropriate tags and media. These tips will make it easy for your audience to read and absorb the content. In this workshop you'll learn how to: tArrange and organize your…

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Word of Mouth: Sharing Your Content Via Social Media & Email Marketing

April 25 @ 6:00 pm - 8:00 pm
2 N LaSalle St, Chicago, IL, 60602,

There are dozens of ways to share your information with the world. You don't want to waste time, or money, by promoting your content on the wrong channels for your audience. Content Academy's Word of Mouth: Sharing Your Content Via Social Media & Email Marketing in-person workshop will teach you the most effective and cost efficient way to share your content with the most appropriate audience, including which social media channels to use, how to create content for each channel,…

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Using WordPress Content Tools

April 26 @ 6:00 pm - 8:00 pm
IL,

It's all about the content. The most efficient way content reaches an audience is through a publishing platform. WordPress has the tools and gives you a powerful publishing platform. Content Academy's WordPress Content Tools in-person workshop will show you how the system works to fit your content into WordPress so you can publish to the web. In this workshop we show you: tThe decisive difference between a page and a post tWhat you shouldn't do when adding content tThe role…

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