Scott Winterroth Public Relations ... WordPress ... Internet Marketing Wed, 22 Mar 2017 21:54:44 +0000 en-US hourly 1 105484225 Can you sustain that blog idea? Wed, 22 Mar 2017 21:54:30 +0000

There’s perception that blogging is a free and easy way to promote oneself. In reality, it’s quite the opposite. Learn how to set yourself up for success.

Source: Can you sustain that blog idea? | Content Academy®

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Tactics for Selecting the Best WordPress Theme for the Job Fri, 03 Feb 2017 20:27:05 +0000 I had the honor to speak on WordPress Themes to the Chicago Northside WordPress Meetup on Wed, Feb. 1. I’ve wanted to speak to this group for a long time, so it was definitely a great opportunity and I was happy to share some “war stories” from the front line.

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Welcome to Content Academy Sat, 28 Jan 2017 01:31:50 +0000

Eleven years ago, broadcast TV news was king, newspaper companies were trying to attract young readers by creating “fun” easy-to-read newspapers and the internet rage was this new thing called soci…

Source: Welcome to Content Academy | Content Academy™

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The year in rearview… Fri, 30 Dec 2016 16:21:05 +0000 Found myself watching on YouTube an old Super 8 film of the Canadian media philosopher Marshall McLuhan. Was fascinated to actually see and hear McLuhan speak as I had spent many hours studying and reading about him during my college years. Thanks to YouTuber mywebcowtube who uploaded this archival footage.

One McLuhan’s most known works is a book titled the “Medium is the Massage,” which roughly translates into the medium of which you consume information is part of the experience and, therefore, is also part of the message. Coincidental since I was watching him explain this for the first time over a ‘cool’ media, another media theory of his.

McLuhan explains how new mediums often use content from old media. His example was how television and movies used novels for their storylines. Today, his examples resonate into newer digital mediums such as email, which uses terminology from the “carbon copy” era. Virtual reality devices are gaining popularity by using two-dimensional cell phones.

McLuhan would say we often use what we know to fulfill needs of the future and critics of the “new ways” are simply stuck driving in the rear view mirror.

“An evaluation made by the old visual types looking in the rear view mirror as usual. Off something that is threatening the old values, reversing the old values.”

Are we driving our future by only looking through the rear view mirror?

Rather than create yet another blog post on what happened in 2016. I think it’s a good time to evaluate what you’re going to do or how you’re going to think differently in 2017.

As we work towards innovating the future of the web. Are we simply looking through the rear view mirror and creating products that are already passé or are we truly building innovation?

In 2017, I plan to not simply drive through life in the rear view mirror and criticize new ways of thinking or doing. I hope to look into the future by making calculated predictions and simply going for it.

McLuhan was a master at this, he basically predicted the current internet culture decades before its existence. Why, because he was able to wrap his brain around it and not simply drive in the rear view mirror.

Foresight is much more valuable than hindsight.

Now, I bet McLuhan didn’t see this coming…. Sharing a selfie face swap on Snapchat! Here’s to great 2017.


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Merry Christmas 2016 Fri, 23 Dec 2016 03:22:56 +0000

From our family to yours, may your holiday be filled with plenty of joy and good cheer.

Fröhliche Weihnachten

– Scott, Heather and Archimedes the Half Bengal.

And now, entertain yourself on our holiday photo bloopers. 

Click to view slideshow.


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What’s the real difference between and Thu, 15 Dec 2016 00:18:09 +0000 Here’s the slide deck from my WordPress Bloggers Meetup presentation on December 14, 2016 at NextDoor Chicago.

Key Takeaways:

  • Prior to WordPress, to create a website it required the knowledge of code.
  • Today, WordPress enables the user.
    • is a SaaS based Service
    • is an open source content management system solution. Otherwise known as the “self-hosted” solution.
    • is like going to a restaurant and ordering off of a prix fixe menu.  You can only order what is being served.
    • is like going to a grocery store and buying the ingredients to cook your own meal.
  • sites require users to find their own hosting, which hosting comes in many flavors and prices.
  • Most beginners start with the DIY “Shared Hosting” solution like SiteGround or GoDaddy.
  • Most users of SaaS based website solutions like, and others don’t leave because of the price, they leave because of the roadblocks.
    • offers a standardization which is not ideal for innovative ideas that need flexibility
    • Most tech startups don’t use platforms like this to build their apps, so if you have big plans to build something great then you need to be on a platform like the self-hosted version that has unlimited flexibility and can scale with your dreams.


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DDO? Sun, 11 Dec 2016 17:04:10 +0000 Find a great programmer/developer, you’re one step closer to building your product.

Find a programmer/developer who is also a solid Ux/Ui designer, hire them.

In a rare chance, you run into someone that has working experience in programming, design, and marketing. They are your future CEO.

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One year of the WWW! Fri, 25 Nov 2016 04:47:55 +0000 First of all, I hope you all had a wonderful Thanksgiving. Heather and I made our way out to the suburbs to share the traditional turkey meal with the family. I’m home now, trying to stay productive before I pass out with a turkey-induced food coma.

New milestone: One year of The Weekly Wrap!

We’re celebrating a bit of a milestone, this is issue number 51 of Winterroth’s Weekly Wrap! I know you might be thinking there are 52 weeks in a year, not 51. I took one week off when I was on vacation this summer. I appreciate those who have hung in there with me, and I hope the WWW provides value to you. I’m pretty happy with how it has evolved and have plans to make it even better in the future. I get a big kick when people come up to me and say they read my weekly newsletter or reply with comments.

It’s been an exciting year and probably the most productive in terms of creating content.  The truth is, the newsletter is a great writing productivity tool for me. Not only has pushed me to read a lot, but the weekly deadline made a personal goal to create more of my own content to share. There’s a content creation lesson here, but I’m so stuffed with turkey and pumpkin pie I’m not going attempt it tonight. More to come on this…

Now enrolling! Full steam ahead with Content Academy.

Many of you know that I’ve been working on a startup called Content Academy and I’m pretty stoked since we a solid event and workshop lineup for Q1 2017. Thanks to a few strategic collaborations and partnerships, things are really starting to take shape and I can’t wait to share more details with you in the coming weeks.

Black Friday Sale! WordPress 1:1 Session for $199

I’m not hosting a WordPress Jumpstart workshop in December since we’re tinkering with the curriculum to prepare for our relaunch. In the meantime, I want to extend the WordPress Jumpstart price to my one-on-one sessions. For Black Friday/Cyber Monday, book an evening or weekend one-on-one session with me for just $199. That’s $100 bucks off!

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Domain names are like cars; the good ones cost a lot. Fri, 11 Nov 2016 22:29:15 +0000 IMG_2509

Investing in domain names is sort of like collecting vintage cars.  Short domain names are the most desirable and a brandable 4-letter domain such as “” is the Rolls Royce of the domaining industry.  They’re easy to remember and short enough to type into a mobile phone’s web browser.  They also come with sort of a status symbol that is typically reserved for either fortune brands or someone who can simply afford that kind of domain.  Like vintage cars, they retain their value because they are simply that desirable.

Most domains can become increasing more valuable depending on the website or blog they represent. Back to the car example, the base model Honda Civic might start at $30K but with half-a-million dollars in aftermarket parts like a 2000’s era “Fast and Furious” model, the car is now worth more than what it started out as. The total value is maybe not more than the sum of the parts put into the car, but the overall street value has increased or at least maintained.

Less valuable domain names with more characters or not-com extensions might not cost $20,000 to purchase but if it ends up being the address of a million dollar e-commerce business, the total value has increased.

Select domain names carefully.

Your domain name is often the center of your online brand.  Short .com domains provide a level of familiarity and trust your users will expect.  Choose wisely and don’t simply expect your domain name to make or break your project but don’t ignore the importance of it either.

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#GoCubsGo! Thu, 03 Nov 2016 15:44:44 +0000 2016-11-02-23-58-00-1

I can’t believe I’m writing this but the Chicago Cubs are World Series Champions, ending a 108-year drought.  It was a brutal series against the very capable Cleveland Indians (And with mixed emotions with extended family in Ohio) but the Cubs won Game 7 by one run.

I know that everyone in Chicago has a similar story but I come from a long line of Cubs fans.  I was told my Mother’s father watched every game. I know my Uncles and my Father would have wanted to witness this.

Several great memories of being with family at Wrigley Field.

I remember being at Wrigley Field when I was pretty young to experience our first “Night Game”.

More recently, taking my nephew, Justin, to his first Cubs game in bleacher seats shortly after I had moved back into the city.

Cubbie Blue runs in my blood and I’m excited to finally say that we had GOOD LUCK THIS YEAR.

Wish I had some type of advice or realization that I could tie into this post.  I’m just happy.  Think I will leave it at that.


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