Scott Winterroth

WordPress Page Builders take the critical stage

WordPress Page Builders plugins are often loved by users and in-between WordPress developers for their flexibility to allow almost anyone to visually design, or layout, a web page. Programming purists like Pippin Williamson often curse them because their “lack of standardization” which causes incompatibilities with other plugins and deviate away from the core WordPress user experience. I can respect the complexity of building a WordPress plugin that is supposed to be compatible with almost every type of theme. Yet, Page Builder themes don’t follow any type of standardization because they allow the user to have the final say.

From my own findings, page builders do open a host of problems for everyday WordPress users. At a minimum, upon install they all add a huge layer of new features to the core WordPress software. Something often difficult to swallow when you’re just getting started.

While these new challenges do propose problems for the WordPress community, what is important is they fill a need that reaches a larger audiences’ needs by competing against services such as and

Williamson’s rant is a reminder the Web was not built as a space for standardization, rather built to accommodate the needs and visions of others. Sir. Tim Berners-Lee, the father of the WorldWideWeb, explains in his book how he couldn’t force HTML or his Web project on any one team at CERN Laboratories. Every scientist group was using their own database structures and they were not interested in learning something new and they felt their system was superior. Lee knew he had to build something that was inter-compatible among all.

Lee also wanted the web to be read-write. Meaning it would be as easy for anyone to contribute to the Web as it was to consume.  Therefore, in my opinion, page builder plugins are something necessary to keep the web open. For everyone.

Additional Reads:

WP Tavern: Pippin Williamson Shakes Up Page Builder Plugins with Critical Review
Content Academy: WordPress Page Builder Plugins on a $100 Budget



Scott is an avid blogger, marketer and PR pro specializing in digital and social media strategy. He’s an entrepreneur and is currently the lead co-founder of

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One Response to WordPress Page Builders take the critical stage

  1. Page Builders are getting a bad rap. The criticism shows professional jealousy.

    No two programmers will program software the same way, it’s a team effort.

    WordPress is built on the same principles as the Web, it’s for everyone to use. Lately we’ve seen a lot of the “elite” of technology fussing over the outstanding progress of a Page Builder plugin, and newly designed WordPress Themes.

    Personally, I use a Page Builder and the WordPress editor interchangeably on pages, projects, and posts on my website, without any problems.

    I’ve read Weaving The Web by Sir Tim Berners-Lee, everyone who uses the web should read this book.

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